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I love problems.

As a kid I tinkered with a lot of broken things. Lately it's been startups. 90% fail. And most often, the breaking point is bad marketing.

After several false starts, I realized the turning point is a combination of brand story, design and user experience. With this BrandFirst approach I've built the Road Frustration Index for Audi. The Visa Business Network on Facebook. And rebranding Box to prep towards a successful IPO. 

I was recently Director of Product Innovation at gyro, (yup it's pronounced just like the Mediterranean wrap) where I built the brand experience for Visa developer. Prior to startups I honed my skills as a creative lead and CD at on Nike, Google and Visa in the ad agency world. 

Between consulting startups, I'm building SKUE, a wholesale marketplace for premium handmade co-created with retail stores.  

Here are a few things I've checked off my professional bucket list: 

SXSW Panelist (2017, 2016)

FWA Interactive

Webby Awards

One Show Interactive

Cannes Branded Content/Entertainment

London International Advertising Festivals

New York Festivals

Chicago Ad School Instructor 

 

IN THE NEWS

THE NEW STACK  March 2017
Good Engineers Make Bad Business Decisions

FAST COMPANY  Sep 2016
How Agencies can end their sibling rivalry

NEW YORK TIMES  Sep 2014
How Tech Companies and Their Tech Suppliers Are Changing Together

MASHABLE  Jun 2014
How Two Animators Independently Recreated Pixar Magic

ENGADGET Sep 2013
Box Notes Wins Big With More Flavor

FAST COMPANY Sep 2011
Audi Calculates How Frustrated Drivers Are at Any Given Moment

PSFK Jun 2010
A Free Jacket Packaged Like A Burrito Delights Portland Recipients

THRILLIST Jun 2011
Robocop Mini-Fridge Anyone?


Here’s My Resume on Linkedin or call (510)5176639