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After a (failed) career in engineering, I got sucked into marketing brands. I like to think of it as how can they be the most interesting people to hang out with at an overcrowded party. 

I've built the Road Frustration Index for Audi in collaboration with MIT Media Labs. The Visa Business Network on Facebook. Nike Destroyer Burrito to launch Nike Sportswear. And the Data Collab Wall for Box as part of a rebrand to prep towards a successful IPO.

I honed these skills as a copywriter and Creative Director at world class agencies like Leo Burnett, TAXI , AKQA a stint client side at Box Inc. I was recently Director of Product Innovation at gyro, yup it's pronounced just like the Mediterranean wrap.

Between consulting brands on how to tell their stories, I'm building SKUE, a wholesale marketplace for premium handmade co-created with retail experts. 

Here are a few things I've checked off my professional bucket list: 

SXSW Panelist (2017, 2016)

FWA Interactive

Webby Awards

One Show Interactive

Cannes Branded Content/Entertainment

London International Advertising Festivals

New York Festivals

Chicago Ad School Instructor 

 

IN THE NEWS

THE NEW STACK  March 2017
Good Engineers Make Bad Business Decisions

FAST COMPANY  Sep 2016
How Agencies can end their sibling rivalry

NEW YORK TIMES  Sep 2014
How Tech Companies and Their Tech Suppliers Are Changing Together

MASHABLE  Jun 2014
How Two Animators Independently Recreated Pixar Magic

ENGADGET Sep 2013
Box Notes Wins Big With More Flavor

FAST COMPANY Sep 2011
Audi Calculates How Frustrated Drivers Are at Any Given Moment

PSFK Jun 2010
A Free Jacket Packaged Like A Burrito Delights Portland Recipients

THRILLIST Jun 2011
Robocop Mini-Fridge Anyone?


Here’s My Resume on Linkedin or call (510)5176639