I love problems.
As a kid I tinkered with a lot of broken things. Lately it's been startups. 90% fail. And most often, the breaking point is bad marketing.
After several false starts, I realized the turning point is a combination of brand story, design and user experience. With this BrandFirst approach I've built the Road Frustration Index for Audi. The Visa Business Network on Facebook. And rebranding Box to prep towards a successful IPO.
I was recently Director of Product Innovation at gyro, (yup it's pronounced just like the Mediterranean wrap) where I built the brand experience for Visa developer. Prior to startups I honed my skills as a creative lead and CD at on Nike, Google and Visa in the ad agency world.
Between consulting startups, I'm building SKUE, a wholesale marketplace for premium handmade co-created with retail stores.
Here are a few things I've checked off my professional bucket list:
SXSW Panelist (2017, 2016)
One Show Interactive
Cannes Branded Content/Entertainment
London International Advertising Festivals
New York Festivals
Chicago Ad School Instructor
IN THE NEWS
FAST COMPANY Sep 2016
How Agencies can end their sibling rivalry
NEW YORK TIMES Sep 2014
How Tech Companies and Their Tech Suppliers Are Changing Together
MASHABLE Jun 2014
How Two Animators Independently Recreated Pixar Magic
ENGADGET Sep 2013
Box Notes Wins Big With More Flavor
FAST COMPANY Sep 2011
Audi Calculates How Frustrated Drivers Are at Any Given Moment
PSFK Jun 2010
A Free Jacket Packaged Like A Burrito Delights Portland Recipients
THRILLIST Jun 2011
Robocop Mini-Fridge Anyone?
Here’s My Resume on Linkedin or call (510)5176639