After a (failed) career in engineering, I got sucked into marketing brands. I like to think of it as how can they be the most interesting people to hang out with at an overcrowded party.
I've built the Road Frustration Index for Audi in collaboration with MIT Media Labs. The Visa Business Network on Facebook. Nike Destroyer Burrito to launch Nike Sportswear. And the Data Collab Wall for Box as part of a rebrand to prep towards a successful IPO.
I honed these skills as a copywriter and Creative Director at world class agencies like Leo Burnett, TAXI , AKQA a stint client side at Box Inc. I was recently Director of Product Innovation at gyro, yup it's pronounced just like the Mediterranean wrap.
Between consulting brands on how to tell their stories, I'm building SKUE, a wholesale marketplace for premium handmade co-created with retail experts.
Here are a few things I've checked off my professional bucket list:
SXSW Panelist (2017, 2016)
One Show Interactive
Cannes Branded Content/Entertainment
London International Advertising Festivals
New York Festivals
Chicago Ad School Instructor
IN THE NEWS
FAST COMPANY Sep 2016
How Agencies can end their sibling rivalry
NEW YORK TIMES Sep 2014
How Tech Companies and Their Tech Suppliers Are Changing Together
MASHABLE Jun 2014
How Two Animators Independently Recreated Pixar Magic
ENGADGET Sep 2013
Box Notes Wins Big With More Flavor
FAST COMPANY Sep 2011
Audi Calculates How Frustrated Drivers Are at Any Given Moment
PSFK Jun 2010
A Free Jacket Packaged Like A Burrito Delights Portland Recipients
THRILLIST Jun 2011
Robocop Mini-Fridge Anyone?
Here’s My Resume on Linkedin or call (510)5176639