CEO & Co-founder: Ribbon

Imagine paying $20,000 for a booth at a trade show and getting zero leads. This happens more often than we realize. Ribbon is designed to change that. Exhibitors at Ribbon powered trade shows get leads and orders even after the trade show end. Yes even the guys selling Yum Yum to Target. Till date Ribbon has enabled $1.2B in wholesale orders, 50% of those sales happening outside of the physical event days.

Before becoming a founder, I spent two decades helping companies create products and experiences people actually wanted to use. I worked with startups and enterprise organizations including Box, Looker, Visa, HP, Intel, Google, Nike, and Target, combining product strategy, design, and storytelling to launch new products, strengthen brands, support acquisitions, and prepare companies for growth.

As Director of Product Innovation at gyro (yup it's pronounced just like the Mediterranean wrap) , I led experience design for global brands including Visa, HP, and Intel. Earlier in my career I worked as a creative lead at several of the world's leading advertising agencies, where I learned that the best products don't just solve problems. They change behavior.

Today my focus extends beyond software.

I'm also building New York Market Week, a citywide initiative connecting independent showrooms, retailers, makers, and buyers throughout New York. I host conversations with leaders across the trade show industry through Booth Confessions, exploring how events are evolving and where wholesale commerce is headed next.

Few proud moments from the professional bucket list:

2026 New York Market Week, Executive Director

2026 Most Influential CEO 2026: Event Technology (CEO Monthly)

2024 TSNN Innovation Award Best Hybrid Platform

2020 GHTA (Gift and Home Trade Association), Speaker

2019 SF MoMA Keynote Speaker

2018 Inventor Patent Buttcoin Smart Ashtray

2017, 2016 SXSW Panelist

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FWA Interactive Awards

Webby Awards

One Show Interactive

Cannes Branded Content/Entertainment

London International Advertising Festivals

New York Festivals

Instructor Chicago Ad School